MultiChoice Africa has launched a new Pan-African social investment initiative called MultiChoice Talent Factory (MTF) to boost Africa’s creative industries into vibrant economic centres. The initiative, which commenced with the launch of a regional academy in Lagos, would also have academies in Kenya and Zambia.
About the Programme
According to John Ugbe,the Managing Director of MultiChoice Nigeria, the need to shift attention to the creative industry was vital, as the continent’s development had long been defined by investment in other industries, thereby neglecting the creative industry’s potential.
He added that as a result, the film and television industries have not developed at the same pace as other industries on the continent, and not for a lack of talent, passion or imagination. Ugbe further stated that the initiative was geared towards correcting creative expressions that have, at best, been limited and at worst, been relegated to the fringes of the mainstream economy, leaving in its wake, unfulfilled dreams, unexplored talent and unwritten stories.
To buttress the purpose of the initiative, Femi Odugbemi, the MTF Academy Director for West Africa, said the initiative would consciously build capacity so that the next-generation filmmakers and producers can also create wealth and create employment by being entrepreneurs as well.
The 60 post-school MTF students, 20 for each region, would be selected from 13 African countries.
Duration of the Programme
The year-long programme begins on October 1, 2018.
Value of the Programme
The MTF initiative hopes to deliver three touch points throughout the year–the MTF academies; Master Classes and the MTF Portal. The first to launch is the MTF Academy, a 12-month educational programme aimed at furnishing 60 deserving, young and talented people who want to work and innovate in film and television production.
July 5, 2018
How to Apply
Application for the MTF is now open here