It was all rain and fire on a young Yoruba Demon “Ayodeji” who called out a lady named “Ore” on his failed date. Apparently, Ayodeji went all Kanye on Ore after spending a huge sum of N3,800 on the latter and failure to ignite a relationship or Knacks with her. Ayodeji’s tweet span so much attention which changed their story and a trend for brands to emulate.
Back to the story, Ore was humiliated by Ayodeji’s tweet, then decided to give him perfect “Brutality” which can be explained in the tweet below.
This presented a huge opportunity for brands to better define their voice and personality. The #KeepTheChangeBae strategy gave the brands listed below the avenue to reach, engage and also spark a conversation. Whereas, some of these Brands are already going extinct.
Here are brands that leveraged on the strategy to sell their products and also create brand awareness.
1. WEMA Bank
2. Quick Teller
4. The Nail Boutique
5. Piggy Bank
6. First Bank
— ToLet.com.ng (@ToLetng) March 30, 2017
9. Iroko TV
— irokotv (@irokotv) March 30, 2017
— NairaBET (@NairaBET) March 30, 2017
11. Forte Oil
— Forte Oil Plc (@ForteOilNg) March 30, 2017
12. Interswitch Group
— Interswitch Group (@InterswitchGRP) March 30, 2017
13. Premium Pension
— Premium Pension Ltd. (@premiumpension) March 31, 2017